Senior Marketer from industry and retail with outstanding expertise in product management, product information management, process and project management and publishing
Kersten Wirth's expertise is primarily in international project business and consulting in the PIM/MDM environment. His many years of experience and focus on international product and project management and intercultural communication are valuable assets that are supplemented by his years of management experience in challenging roles.
The management of his first international PIM project when the software genre was still in its infancy was and is still esteemed in the industry and helped Kersten Wirth become a household name in the PIM consulting market. In the early 2000s, he was living the vision of master data management, which is discussed in many places today. This allowed him to make HellermannTyton the "data leader" in the industry.
Kersten Wirth switched companies to OTTO in Hamburg, where he played a key role in the development and rollout of the product data strategy within the framework of the PIM implementation. The rocky path to uniform representation and "industrialized" data production was pursued under his leadership.
As a process and system visionary, he also used his ideas and designs to form the foundation for the digitalization of future media creation processes and the internationalization of content at OTTO.
In 2012, Kersten Wirth founded PIM-Consult in Hamburg and, since then, has successfully implemented projects for companies such as creatrade Holding GmbH (Conleys, Impressionen, Schneider and many more), Otto Office GmbH & Co. KG and Hornbach-Baumarkt-AG.
From the superior vision and strategy for data to the deepest levels of processes, systems and content – Kersten feels at home here due to his many years of practical experience.
Kersten Wirth lives with his wife and two children in Tornesch near Hamburg.
Creative publishing professional with international background – Expert in the symbiosis of structured data, efficient automation and inspiring design
Graphic designer Christine Sauer has many years of experience in print production, web design and cross-media publishing. In recent years, she focused increasingly on database-supported publishing, and the design and implementation of specialized content management solutions.
Her excellent knowledge in data management, product information management, database functions and creation combine to give unparalleled results in creating high-quality catalogs, brochures and personalized marketing material from structured layout templates in automated publishing processes without loss of design quality.
Christine Sauer has implemented custom solutions, workflows and processes in a wide range of renowned companies in various industries with very different requirements. She has a long list of successful implementations and rollouts of CMS systems in the multi-channel context and cross-lingual global productions.
Managing, training and motivating heterogeneous teams from marketing, purchasing and IT departments make up her role as senior project manager, as do creating and sustaining budget allowances, project plans and schedules.
Christine Sauer has been at PIM-Consult since 2013 and provides support to our customers, particularly in PIM implementation and initial production, but she is also essential for us in designing creation processes and content strategies.
Christine Sauer lives in Aschaffenburg, which also makes her the main presence of PIM-Consult in Southern Germany.
Creative innovator with extensive expertise from years of experience in communication, distance trade, product data, catalogs and e-commerce
Following his vision that automation and digitalization can be harmonized with inspiration and creativity, Niklas Schultes, a trained fashion and advertising photographer, introduced digital photography at OTTO in Hamburg in the early 1990s as one of the first movers in Germany.
Using his great conceptual and communicative expertise, Niklas Schultes was also in management positions in the Otto Group responsible for the design, implementation and internationalization of catalogs and product data. Here, increasing efficiency, digitalization and cross-media played an important role.
At OTTO, Niklas Schultes was most recently the direct sales representative responsible for editorial product data, its use in advertising materials such as catalogs, teasers, tablets, etc., and the further development of the associated processes and IT systems.
Niklas Schultes led various strategic projects for OTTO and the Otto Group (including Bonprix, Schwab, Sheego, Heine, Sportscheck, Baur, Witt, Alba Moda, Hagebau Direkt).
Niklas Schultes has established an array of knowledge and great consultation expertise, particularly when transforming structures and processes in analog form to high-performance, flexible and above all "e-driven" organizations and processes.
Niklas Schultes has been a partner at PIM-Consult since Autumn 2014. Along with strengthening the management, he continues to expand the consultation expertise in strategy, production processes, product data, change management and organizational development.
Niklas Schultes lives with his wife and three children in the heart of Hamburg.